As a community manager, you must ensure that your audience feels connected to you. To do this, you need management tips and effective community management tools to simplify your work and help you have a better view and evaluation of your campaign. Here are TipsMake Tips for Community managers and the best Community management tools to use
Tips for Community Managers
- 1. Mastering scheduling and planning skills
- 2. Always Listen
- 3. Know how to tell a compelling story
- 4. Accurate Analysis and Measurement
- 5. Proficient use of community management tools
The best Community management tools to use
- 1. Work Schedule Tool
- 2. Content aggregator
- 3. Social Media Management Tool
- 4. Tools for graphics, images, sounds, Videos
- 5. Analysis, monitoring and measurement tools
- 1 Tips for Community Managers
- 2 The best Community management tools to use
- 3 Conclude.
Tips for Community Managers
Social media management is a key element of a branding and lead generation strategy. Companies that want to optimize their social media need a professional community manager responsible for promoting profiles and interacting with the community on Social Media platforms like Facebook, Twitter, instagram , Youtube.
The day-to-day work of a community manager in a company is wide and varied. This job requires a lot of general skills.
The interactions you receive on your social media (in the form of likes, followers, shares, comments, clicks, retweets) largely determine the success of your campaigns. your translation and provide metrics to guide us in evaluating our performance.
The ultimate goal of being present on a social network is to engage in conversation, to communicate with users. Additionally, each platform’s algorithms research and analyze your ‘engagement’ and use that to give you better visibility to potential new followers.
It’s a rule that you have to take great care of your content and tailor it to your audience to grow naturally.
While community managers perform a large number of tasks on their own, they are not separate from the rest of the company. A good community manager must execute a strategy designed by the company’s experts and adapt it to the chosen tone, form, and network as effectively as possible.
1. Mastering scheduling and planning skills
Armed with effective planning skills will make it easier for you to succeed in everything. Through the process of planning to clearly define the work that needs to be done and allocate time to do it properly, you can shorten your working time and be fully proactive in handling unexpected situations. happen. In addition, planning skills also help you:
- Reasonable arrangement of work according to a scientific timetable, helping to avoid overlapping work.
- Focus all resources on the main goal to accomplish it.
- Develop a systematic thinking to anticipate possible situations.
- Collaborate with other resources to accelerate the process of achieving goals.
- Understand the tasks that need to be done to realize the goal effectively in the shortest time.
- Formulate test standards and evaluate whether the work has been satisfactory or not. Thereby you can suggest solutions to adjust and overcome those errors.
2. Always Listen
Community managers must monitor not only what the company posts, but also what others say about it. “Listening” to social media means keeping track of all the mentions your brand, service or product receives from other users. It also means checking the conversation about the contest and what topics your target audience is talking about or interested in. All this information will allow you to make better decisions when planning your next steps.
3. Know how to tell a compelling story
Writing all kinds of social media copy and text is part of the Community manager’s job. After all, a community manager is a storyteller: you must transform the message you want to convey (for example, about the benefits of your brand or product) into a compelling story that stands out from the crowd. remaining posts. Words are your ally, but always be careful: one wrong step or one misused term can ruin your image. Establish a consistent tone and language, and make a list of keywords and a list of names or topics to avoid to help you plan your writing.
4. Accurate Analysis and Measurement
We need to measure the performance of our actions on social media to gauge the success of our recommendations. Defining goals & metrics and preparing reports with follow-up actions and their results are the main tasks of community managers. A good analysis allows you to tailor actions for the future: know when is the best time to publish, the type of content that performs best, the content that goes viral, and the content that isn’t suitable for your audience. Friend. Researching user behavior will give you useful tips beyond social media and can serve as a guide for marketing and sales teams.
5. Proficient use of community management tools
You need to learn how to use the various community management tools that make community management easier. Business Technology provides us with planning, content assistant, and monitoring programs to streamline tasks and automate daily actions. Here are some of the best tools for community managers
The best Community management tools to use
Social media management software solutions give you the ability to manage your brand on social media. It can help you publish content, create online communities, communicate with users, create ads
Community management tools are an integral part of a community management strategy and can help you with all of this and more.
1. Work Schedule Tool
Google Calendar is a very efficient and intuitive calendar for community managers. Use it as your assistant and it will help you manage your time and prevent tasks from getting overlapped or forgotten. You can share your Google Calendar with other departments, colleagues and clients, create events, get pre- or post-publish notifications, and in short, plan your work schedule in detail. .
Trello is one of the most popular planning tools in terms of usability. it is very intuitive and intuitive and facilitates the management and monitoring of various project tasks, which you can categorize by importance or progress.
IFTTT is the best example of process automation. It allows you to create plans and configure custom alerts for the actions you like: new followers in the network, comments, direct messages, etc. It connects well to all types of networks, from most popular to most appropriate.
2. Content aggregator
Feedly is a very useful tool for organizing all the content that might be of interest to your publications. Configure it according to the blogs or websites you are interested in following by topic, etc.
Medium is a website that serves as a platform for hosting blogs and publications of all kinds, created by the founders of Twitter. It is one of the most widely used systems, especially in the United States, where content can be voted on by the public to improve the experience.
Ready4Social allows you to manage content and schedule on major social networks, even on some networks that other tools cannot access. It is a multi-account tool that you can use for different clients or projects.
3. Social Media Management Tool
Combin is a Instagram developing tool specially designed for those looking to increase their presence on Instagram. The tool has two main subsections – Growth and Scheduling.
While Combin Growth takes care of Instagram audience management, Combin Scheduler allows you to schedule Instagram posts and Stories. The best part about this social media management tool is that you can download and start preparing your content even when you are on the go.
Hootsuite is one of the applications for managing social networks. With mobile and desktop app version, it allows you to manage social networks like Facebook, Twitter, LinkedIn, Pinterest, YouTube, Instagram etc from a single dashboard.
Postcron is a tool for scheduling posts on Instagram, Facebook, LinkedIn and Pinterest. It schedules hundreds of images at once, handles multiple accounts, and avoids notifications and reminders if you don’t need to.
Buffer is a Tool to share posts with Buffer on Twitter, Facebook or at different times. It allows your publications to continue over time and generate more interest among your followers.
Social Studio into the Salesforce Marketing Cloud, Social Studio is a network management tool that goes beyond posting scheduling. It allows you to actively listen to what users are saying about your brand, find out what’s trending on each network and the conversations that matter most.
4. Tools for graphics, images, sounds, Videos
4K Video Downloader Is a powerful community management tool. Using this tool, you can download videos from platforms like Facebook, YouTube, TikTok and Vimeo seamlessly, as well as download YouTube playlists. You can then view them offline and analyze your competitors’ content.
Canva creates graphic elements easily: documents, charts, infographics, posters. You can upload images, add text, and customize your templates.
PicMonkey is an online tool with which you can edit photos, create collages, add effects. It stands out for being very intuitive and practical.
Thinglink creates interactive images and videos with your own links redirecting to your website. Thinglink is easy to use and has an extended free version.
TinyJPG reduces the size of your images to fit the platform’s load limits. TinyJPG hon helps you do that without losing the quality of the image.
Lalal.ai is One of the best social media management tools that doesn’t do anything directly on social networks. It is a powerful AI-powered audio engine that helps you separate music and vocals from any audio. This social media management platform can be useful when you want to create unique music to accompany your blog posts or social media posts. All you have to do is separate the music from the vocals and you’ve got yourself an instrumental track.
Piktochart offers free, high-quality templates that you can customize.
Infogram is an application that allows you to create high quality infographics.
Wideo is an animated video creation tool, perfect for product demos, service explanations, motion infographics, or training. There are over 30 different free templates. You can also insert objects, text, and even sound.
Powtoon can create animated presentations or videos with very good results. It’s free and creates videos fast.
4K YouTube to MP3 is a software to convert youtube videos to mp3 quickly and easily with simple drag and drop operations. With 4K YouTube to MP3 you just drag and drop links to your favorite songs and get MP3 files to your computer very easily.
5. Analysis, monitoring and measurement tools
Rignite is a paid tool, but highly recommended if you need a more complete analysis of what other free tools have to offer.
Social Mention is a search engine that aggregates user-generated content from multiple platforms and aggregates them together. With it, you can track what people are saying about your brand in real time. Social Mention is useful for “listening” to online conversations about you.
Google Alerts is a personalized tool based on the content that Google indexes. You can include tags with topics you want to receive notifications for, and the tool will send you emails with new publications on the network that match your alerts.
Google Analytics is one of the basic tools for community managers. It’s free and available to everyone. it allows you to track website visits, conversions and much more. With Google Analytics, you can measure the traffic that social media generates on your website.
Above TipsMake has shared with you 5 tips for success in community management and the best community management tools. Hope this information is useful to you. Good luck.